Geno "Powerlifting" Biancheri on his history with SSP Founder Dennis Cieri:
"I have known Dennis Cieri for over 20 years. I announced my very first Powerlifting competition at his Fitness Factory Gym. Since then I have witnessed his gym produce multiple former and current IPF World Champions and World Record holders....most of whom use SSP Nutrition.... proof his product works! I am honored to once again announce Dennis at the 2018 Arnolds Sports Festival where he will look to break his own 93kg weight class, 233kg / 514lb World Bench Press Record. SSP Nutrition Rocks!"